Monthly Archives: September 2012

SUMMER HEAT – NY Fashion week Summer/Spring 2013

I arrived in NY Thursday mid-afternoon and already felt the heat on my skin getting out of the car which dropped me off at Gasenvoort hotel in the meatpacking district. I could see as I approached the hotel the street packed with fashionistas who were coming out the Milk studio – I am not sure which fashion show had just happened. A girl wearing a jacket with metal spikes all over the back which matched her tiara caught my eyes. It was a relief to feel the cooling AC air on my body as I entered the lobby the hotel, though. I was very excited to see the shows and attend the endless list of parties but also to see some dear jet setters and fashonistas friends who were visiting NY on the way from Spain. They told me, by the way, that Ibiza is dead and soon it will be Saint tropez! How come? I just got back from St Tropez and it was fab. The jet set spot now (or it has been for a few years) is Saint Barts told me my brasilian fashionistas friends. The days after my arrival in NY were filled with fashion events, meetings and meeting interesting new people. I saw several shows and tried to keep awake in some of them. I must say that some designers should really reconsider doing running show if they are not showing anything relevant or creative. I dislike when designers are lazy. Come on, we need to push fashion forward in NY and not let the absolute commercial side and casual aspect of America’s fashion dictate completely fashion in NY. I keep a very optimistic mind and I do try to be supportive but I get in and out of shows thinking why would I need a dress or pants or top from that designer if I can find something similar or the same anywhere else across the street in ten different shops. I wrote while ago another article referring to Paris as the creative corner of the world. Unfortunately, it is still the case. There are currently a hand-full of designers who are worth seeing in NYFW. The rest of about over 350 shows in each season are either not worth seeing or they don’t get enough media, therefore, we don’t yet know their work in terms of relevance for the fashion industry. I’ve been trying to find the answer to the question which has been on my head for long time – is the designer not being all they were meant to be in terms of creativity because they are afraid people are too conservative and the economy is not what once was or the supporter, editors and fashion critics and journalist no more push the creative side of the designers in a local level praising the designers who are making a difference? I will get back to this answer another time; I’ve got to think a bit more about it….
As far as trends goes, prints are still popping up in many shows such as Peter Son and Nicole Miller; the only difference is that they are mostly in black in white. Stripes are back as well which was seeing in Marc Jacobs and Tommy Hilfiger. Sheer fabrics are also strong this season as seen in Jason Wu and Cushnie et Ochs, Lacose, Sophie Theallet and Alexander Wang. Dresses made of sheer fabric becomes sexy instantly. Pants were also a main focus this season. They were worn under skirts and dresses in different lengths and proportions. Cropped pants were seen in 3.1 Philip Lim, Rachel Roy, Calvin Klein and Juliete. The Skirt length is also up a bit more above the knee this season. My favorites are the sheer pieces which can be chic and sexy yet allowing the body to breath. Just because it ‘s crazy hot outside no one needs to be sloppy. The sheer accent details in dresses and tops are the perfect solution. See below some pics.

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